We are not the first to say that in a global reality where there are increasingly more competitors, the image of a company is a key factor that must be controlled to send the right message in the intended tone. Consumers want to be identified with the brands they buy, so companies better care about how they present their products.

But packaging is not only a question of image, it is what protects what you want to sell, what the consumer sees in the store, what helps you to use the product in the right way and which completes its -generally short- life cycle by being recycled in the best of cases, or what ends up in a landfill or the sea being eaten by a fish or creating islands of waste in the worst of them.